The ArcheAge news blog…
…is ArcheAge-Online.com. But why is it great?
Let’s start with how well the site is optimized to show up in organic search results: consistently at or near the top of results for targeted terms, ArcheAge-Online’s SEO metrics are impressive. The site looks so well-kept that many visitors mistake it for the real thing and stick around to consume older content. They see the links to fansites and offsite media mentions and assume someone “on the inside” is at the controls.
ArcheAge-Online is also heavily integrated with social media, with around a thousand Facebook fans and 300 Twitter followers. News portals, such as Massively and N4G, have picked up the site’s RSS feed and often use it as a source in their own articles, creating powerful backlinks. This makes it almost literally the de facto ArcheAge news outlet.
All this is achieved through Wordpress.
